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The Nature article points out, “Avoiding technical jargon such as gene names is key.
Navneeta Pathak, a cell biologist at the University of California, San Diego, and one of the winners of the ASCB elevator-speech contest, studies cancer metastasis but chose not to use that word in her speech.
It evolved from the speed dating model of meeting a lot of people in a short amount of time.
Speed networking is a structured process for facilitating introductions and conversation between people who don't know each other.
But really, at the core of it, if someone has just one moment, what do you want to say? But they do care if a scientist tells them that he or she is working on a drug for Alzheimer’s disease.” To go back to the jellyfish example, why is that important?
” She suggests breaking it into four key topics or components. Without being a jellyfish expert, it doesn’t take too much online research to find out why.
The pitch concept may have come out of the movie industry, where would-be scriptwriters or directors needed to pitch their ideas to busy and extremely skeptical producers or studio executives. The trick for a job elevator pitch isn’t necessarily to break your scientific research down to a single sentence, although if you can, great. Typically that scientist began with a description of the research problem that “mentioned how the life stage called a polyp tolerates harsh conditions.” He then went on to include lack of long-term data, complex interactions such as overfishing, eutrophication and aquaculture, etc.
The pitch Uyne developed, aimed at scientists, was: “Do you know that 32 million Americans are taking statins for their high cholesterol?
While statins have been shown to improve the heart function by reducing blood cholesterol levels, one of the major side effects associated with long-term use of statin is the development of muscle pain.
” In an article published in Nature back in 2013, Nancy Baron of Santa Barbara, California-based COMPASS, an organization that assists scientists in communicating their research, said, “The biggest challenge for scientists is they suffer the curse of too much knowledge. The jellyfish example only hints at: Why does your research matter?
They’ve got a bunch of things they want to talk about. Nancy Blount, assistant director for society communications at the American Chemical Society in Washington, DC, said in the Nature article, “They talk about the details of the mechanism, but they don’t talk about why it matters to other people or how it could improve our lives.” The example she gives is that most people “won’t care about research on one step in the synthesis of a molecule.